United States Digital Distribution Leader Promo Only MPE Announces New Milestone as User Levels Reach 4,300

Adds veteran hires as Promo Only MPE continues to set industry standard with highest download rates of any digital distribution system.

Orlando, FL - October 31, 2005 -– Promo Only MPE, the leading digital distribution system in the United States, today announced a new milestone in adoption as registered user numbers surpassed 4,300. With the highest download rate of any digital distribution system, Promo Only MPE continues to set industry standards. To meet heightened demand and strengthen Promo Only MPE’s relationship with stations and labels, three experienced radio and label executives have been brought on board, adding to Promo Only MPE’s existing staff of stellar industry veterans.
“The growth rate in the past six months has been tremendous,” said Dean Ernst, director of Promo Only MPE. “These appointments have been made to enhance the user experience and spur further growth and development. We have hired three of the best in the country, increasing the depth of our radio and label industry experience. The addition of these seasoned veterans will ensure Promo Only MPE continues to provide the very best digital distribution system in the United States.”
Vel Omazic joins Promo Only MPE from a 15 year stint at Sony Music Canada, where he was Vice-President of Promotion and Media Relations. Omazic brings over 20 years of major label experience to his role as Label and Radio Relations Director at Promo Only MPE. In his new position he will oversee radio and label relations for Promo Only MPE in North America.
Phil Michaels-Trueba has been appointed Director of Programming at Promo Only. Trueba will now coordinate label and radio relations for Promo Only MPE. In addition Trueba will also oversee all content and be responsible for programming on all US Promo Only issues. Trueba brings a wealth of radio experience to this role, having previously spent 13 years at Cox Radio. Most recently, in his time as Program Director for Party 93.1 in Miami, the station became the nation’s most popular dance music station winning Billboard Monitor’s first Radio Innovator award.
Laurie Gail will serve as Label Relations Manager at Promo Only MPE. Gail’s new role will be to manage the delivery of content from labels to the Promo Only MPE System. Her rich radio experience includes lengthy programming stints at WFNX in Boston and Instant Live, a Clear Channel subsidiary.
Promo Only MPE recently unveiled the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States.
“Promo Only MPE is now recognized as the industry standard in digital distribution,” added Ernst. “We have the highest download rate of any digital distribution system in the United States and continue to raise the bar across the industry.”
Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date 6000 tracks have been distributed through the Promo Only MPE system for labels including Universal Music Group, Sony BMG, EMI Music and Warner Music Group. Additionally Promo Only MPE is utilized by the largest names in Christian music, including EMI: Christian Music Group, Provident Label Group, Word Label Group, Curb Records, Inpop Records and INO Records.
Promo Only MPE is a product of Destiny Media Technologies and is exclusively marketed and distributed by Promo Only.
About Promo Only
With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.
About Destiny Media Technologies, Inc.
Destiny Media Technologies, Inc. ( www.dsny.com) (OTC: DSNY) is a leader in developing easy-to-use tools for distributing media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™, and MPE™. Established in 1991, the company is headquartered in Vancouver, Canada.
For further information contact:
Alastair Duncan
Account Executive
Levine Communications Office
T: 310.300.0950 x 234
F: 310.300.0951
Liam Collopy
Account Director
Levine Communications Office
T: 310.300.0950 x 232
F: 310.300.0951
Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission