Promo Only MPE Provides Exclusive Digital Distribution in Spanish

New digital distribution system allows all labels to service Spanish language content to growing number of Spanish radio stations in US


Orlando, Florida, October 12, 2005 – Promo Only today unveiled the first digital distribution system with Spanish language capabilities. The Promo Only MPE System offers a multi-language option, enabling users to switch between Spanish and English from within the Promo Only MPE Player.


US census data shows that almost 25% of the American population is Latino. With further research indicating that the Latino demographic listens to twice as much radio as anyone else , the market for Spanish distribution is rapidly expanding. Further evidence of which is suggested by Clear Channel’s plans to convert 25 radio station to Spanish by year end.


Currently no other digital delivery system can service content in Spanish to US stations. Promo Only MPE can now service content from the Latin divisions of major record labels, including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group.


"Promo Only MPE has changed the way we do business," said Carolina Arenas, Label Manager at Machete. "It is fantastic to be able to turn around top priority singles and remixes in only one day. The Wisin Y Yandel "Rakata" remix has already reached #1 on the Billboard Rhythm Chart. With Promo Only MPE we are able to reach out to radio programmers, sales and media reps virtually instantaneously. It's an excellent tool."


“The number of Spanish stations is rising,” adds Dean Ernst, director at Promo Only. “Previously, Latin stations had to depend on English speaking staff to receive tracks via digital distribution. This product will ensure Spanish stations are able to get new tracks to their listeners as soon as possible.”


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Promo Only was founded in 1992 by Jim Robinson and Pete Werner.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( (OTC: DSNY) is a leader in developing easy-to-use tools for distributing media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™, and MPE™. Established in 1991, the company is headquartered in Vancouver, Canada.


About Machete Music


Machete Music is the premier provider of reggaeton music in the United States. A division of Universal Music Group, Machete Music is a full service, start-up label from a major record company dedicated to the burgeoning music market with a specialty in urban music, specifically reggaeton, hip-hop, rap, dance hall, and R&B. Its parent company Universal Music consists of Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, The Island Def Jam Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group and Verve Music Group, in addition to purchasing and distributing records through its multitude of subsidiaries all over the world. The Universal Music Group possesses the most extensive catalog of music in the industry, which it makes available commercially through its two divisions, Universal Music Enterprises (in the US) and Strategic Marketing (outside of the United States). The Universal Music Group also includes eLabs, a new division for marketing and technologies. The Universal Music Group is a unit of Vivendi Universal, a global company for marketing and communications.


For further information contact:


Destiny Media Technologies, Inc.
Steve Vestergaard, 604-609-7736, x222


Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission