Music Industry's Dominant Digital Distribution System Promo Only MPE and Leading Airplay Monitoring Service Mediabase 24/7 Announce Integrated System


ORLANDO, Fla., Aug 02, 2005 /PRNewswire via COMTEX/ --
The digital distribution service with the highest adoption rate and most tracks delivered to radio in the United States, Promo Only MPE, announced jointly today with Mediabase 24/7, the music and radio industry's most utilized music tracking service, that the Promo Only MPE integrated Mediabase System has gone live as of August 1. This partnership grants record labels immediate access to over 5000 installed radio and industry VIPs; a benefit that no other monitoring or digital delivery service can come close to matching.


The news was announced today following extensive pre-launch testing. Mediabase 24/7 will fully incorporate the massive features, ease-of-use, broadcast quality and instant access that have made Promo Only MPE the exclusive choice for Universal Music Group (UMG) (the largest music group in the United States) into their system. To date, Promo Only MPE has distributed over eight-hundred tracks for UMG, and over 1,700 tracks overall -- more than five times the number of any other U.S. competitor.


"The integration of Promo Only MPE into the Mediabase System is the catalyst that will begin in earnest, the widespread acceptance of digital track delivery by radio," said Dean Ernst, Director of the Promo Only MPE project. "With Mediabase, you can see the tracks that are getting plays and with a click of your mouse, you can instantly have a ready-for-broadcast file. This is especially big news for smaller market radio that sometimes have trouble getting music."


"Mediabase is all about innovation and customer service," commented Mediabase President and Premiere Radio Networks' EVP Rich Meyer. "Promo Only MPE is an innovation that will improve the user experience on Mediabase. It's a win-win for everyone concerned, and we are thrilled to offer the download option on the Mediabase 24/7 website."


Promo Only MPE, which has delivered over 70% of charted singles in recent weeks, distributes to all formats of radio. The widespread acceptance of the system, made easier by the revolutionary addition of Promo Only MPE to Mediabase 24/7, the industry's most commonly used tracking system and a division of Premiere Radio Networks, has helped establish Promo Only MPE as the leader in digital distribution.


Promo Only MPE is a highly sophisticated, secure media, digital delivery system, created by technology partner, Destiny Media Technologies (OTC: DSNY), which locks down the distributed tracks and allows labels to specifically authorize their content to a unique user. Users can have access to their account on multiple machines, therefore making the system completely portable. The Promo Only MPE system utilizes uncompressed wav. files to ensure the highest quality.


Promo Only MPE broke new ground in 2004 as the first digital delivery system to be endorsed and approved by a major radio network, Clear Channel, the parent company of the Premiere Radio Network. Promo Only MPE continues to be utilized by Clear Channel, and also has been adopted by such radio groups as: Cumulus, Infinity, Cox, Citadel, Salem Communications, Radio One, Emmis, Entercom, Sirius, XM, Journal, ABC, DMX, Disney, Univision, Westwood One, Regent, Next Media and a number of other media groups which all currently use the system.


About Promo Only


With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.


About Destiny Media Technologies, Inc.


Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streamin and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.


About Mediabase 24/7


In addition to providing vital airplay information to the music industry, Mediabase, a division of Premiere Radio Networks, provides research to more than 1,650 affiliate radio stations in the U.S. and Canada on a barter subscription basis. Mediabase monitors more than 1,700 radio stations in 175 U.S. and Canadian markets. In 2001, Mediabase joined efforts with Radio and Records and others to present Music Information Systems (M.I.S.) delivering the most innovative airplay monitoring resource in the industry.


For further information contact:


Brian McWilliams

Account Executive
LCO - Levine Communications Office
310-300-0950 x236


Amir Forester
Vice President
Premiere Radio Networks


Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission