News releases Destiny Media Technologies Announces Successful Launch Of Secure Music Distribution System

Vancouver BC – November 19, 2003 – Destiny Media Technologies, Inc. (DSNY OTC BB, DME 935 410) is pleased to provide an update on the recent launch of the MPE secure media distribution system with partner Promo Only Canada. 

Since the October 10th  launch, 555 radio stations have been registered.  The system has been populated with 369 tracks and 877 trusted users have been granted access to receive the music.

New releases from a variety of artists have been made available to radio, including: Nelly Furtado, Elton John, Blink 182, Puddle of Mudd, Madonna, Kid Rock, Enrique Iglesias, Michelle Branch, Evanescence, Fleetwood Mac, Staind, Red Hot Chili Peppers, Sheryl Crow, The Offspring, No Doubt and Stone Temple Pilots.

The five major record labels and various independent music groups are sending tracks to select radio stations in Canada and the USA on a weekly basis.

When songs are encoded into the MPE format, a Clipstream™ powered email announcement is automatically generated which provides a playerless preview of the song within the email.  If the recipient chooses to download, full real time reporting is provided back to the labels. 

The MPE system is unique in that not only is the receiving user authenticated, but the content is also locked down to the “fingerprint” of the destination computer with extremely high security 128 bit encryption.  If the recipient has been provided with export rights, they can burn the song to CD, but a digital watermark is added to the song that identifies that user if an unauthorized copy is discovered.  The song can be locked down to a particular release date, providing a maximum marketing impact for the labels.

The MPE system provides a much higher quality output than systems using an MP3 of the same size as it uses a variable bit rate technology.  As the song becomes “hotter” with more dynamic range, more bits are allocated.  In simpler parts of the song, fewer bits are required.  MPE is a highly secure, broadcast quality, professional format.

The MPE system can be used not only by radio stations and internally by the label, but industry trade magazines, newspapers and recording studios, can also take advantage of the system. MPE is the new secure media distribution standard.

 About Destiny: Destiny Media Technologies, Inc. ( is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player™, Radio Destiny™ and MPE™.  Established in 1991, the company is headquartered in Vancouver, Canada. (OTCBB: DSNY; Berlin: DME 935 410)

Contact: Steve Vestergaard, CEO 604 609 7736 x222 or

 About Promo Only Canada: Promo Only Canada offers all the latest music and music video hits on CD and DVD format to radio stations and DJ’s. It is the first and only company to provide a weekly new music service, authorized by the record labels, for Canadian radio stations.  Promo Only subscribers get the music before anyone else! Promo Only Canada and sister companies, Promo Only USA and Promo Only Europe represent the largest music subscription service in the world.

 Contact: Dean Ernst, President, 403-226-6445 or

"Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Keith Loh